The Media Advisor software package is a suite of PC applications allowing users the ability to extract top rank shows, hours of tuning, station share, program profile, skew indices and compara-grids for standard demographics by programs and time periods.
The Media Master system offers customized demographics and station groups, product usage data, the ability to run multiple markets in one data extract and the ability to create shares based on multiple time base options.
Single Source is a ground breaking, high quality research product that offers intelligent insight into the Toronto People Meter Panel's viewing, product usage and media consumption habits.
Contains audience estimates for Canadian digital networks.
Audience estimates providing reach and time viewed data for various cable-based programming services and other specialty channels.
Advertising activity within the traditional “mass media” – television, daily newspapers, magazines, radio and out-of-home – is monitored and made available in hard copy or accessed electronically via PC. The type of information provided includes Advertising Expenditure estimates by medium, Television Gross-Rating-Point (GRP) performance and advertising Creative Tracking Services.
This annual report provides a summary of national advertising expenditures by media (TV, radio, daily newspapers, magazines and out-of-home) for more than 50 categories and 110,000 unique brands. Five years of trended ad expenditure data is also available.
SpotWatch is the highest quality, automated competitive advertising intelligence and spot verification service available for television in Canada. Armed with this information, subscribers can analyze audience delivery achievements behind television spots and campaigns, gain insight into the tactical priorities of competitive brands, and compare their media achievements to their own brands.
Markets:
Ad*Views is the most comprehensive competitive advertising intelligence application available to the Canadian media industry. Ad*Views can be used to track and analyze GRPs, occurrences and expenditures in a single, easy-to-use application. This cutting edge on-line application allows agencies and advertisers to ascertain their competitor’s television media strategies by analyzing GRP activity for the 13 major television markets in Canada (four NMR people meter markets plus the nine others offered through the ACN GRP Service). Advertising expenditures are also available by medium for all major regions and markets. As well, television GRPs and creative (story boards and AVI’s) are now available on a weekly basis through Ad*Views.
Nielsen offers comprehensive television coverage and extensive catalogue of Broadcast Creative available in Canada with a library of over 200,000 commercials, dating back to 1977, and a 52-week monitoring of current television commercial activity for national and specialty television stations in 13 major markets as well as U.S. spill.
Provides sample copies of advertisements that have appeared in a selected list of daily newspapers and magazines.
Ad Dynamix is the latest advertising expenditure and creative monitoring tool for Print Media (daily newspapers and magazines). Advertisers, agencies and publishers can benefit from this on-line data source which allows for fast, flexible, and precise analysis of trends, brands and campaigns at the occurrence level.